Your customers say it
better than you ever will.
Bigup is an app that automates the full case study process -- customer interviews, video cuts, written case studies, testimonials, and ad creative. Everything your sales and marketing team needs, without the agency price tag.
Your best marketing is happening in conversations you never capture.
Every week, your customers tell their colleagues why they chose you. They describe the problem you solved. They name the outcome. They say it naturally, without jargon, and with conviction that no marketing team can replicate.
That version of your story -- the one in their words -- is the most powerful sales asset you have. Most companies let it disappear into a Zoom call or a Slack message. Bigup puts it on camera and turns it into content that works everywhere.
These days, buyers don't trust you because you have a nice website. They want evidence, not claims. They need something real they can take to their team and say "this is for us."
Stats from 300+ website reviews
| Average Sites | Top-Performing Sites | |
|---|---|---|
| Clear, fact-based testimonials from major customers | 22% | 64% |
| Detailed case study of a top customer | 15% | 58% |
| Video case study telling their story | 6% | 25% |
We reviewed over 300 company websites and separated the best from the rest. The difference wasn't budget. The difference was whether real customers were doing the talking.
One shoot. Every format you need.
Video Case Studies
Long-form story videos, shot and edited to live on your website and in sales follow-ups. Real customers, real outcomes, real credibility.
Social Cuts
30 and 60-second clips formatted for LinkedIn, Instagram, and TikTok. Ready to post organic or run as paid ads against your ICP.
Homepage Testimonials
Standalone quote clips and written pull-quotes for your website. The kind that stop the scroll instead of getting scrolled past.
Written Case Studies
Structured long-form write-ups pulled from the same interview. The problem, the process, the outcome. Built for sales decks and your blog.
Paid Ad Creative
Customer-voice video ads formatted for LinkedIn and Meta. Nothing outperforms a real customer explaining ROI on camera. We cut it for direct response.
Sales Enablement
Your reps send the right story to the right prospect. "You're in retail? Here's what we did for someone just like you." We build the library that makes that possible.
From conversation to content library.
Invite your customers
Send your customers a link. Bigup walks them through a structured interview flow -- the right questions, in the right order -- to draw out the before, the why, and the outcome. No scheduling calls, no chasing people down.
We surface the story
Bigup processes the responses and pulls out the moments that matter. The specific language. The numbers. The before and after. Everything that makes a prospect say "that's exactly my situation."
Every format, automatically
From one interview, Bigup generates a written case study, testimonial pull-quotes, and video cuts formatted for your homepage, social, and paid ads. No extra briefs, no extra sessions.
Deploy with confidence
Your content library grows with every customer you add. Use it in sales follow-ups, on your homepage, in paid ads. On the Pro plan, our team reviews everything and tells you exactly how to use it.
The people behind the product.
Bigup is built on two obsessions: understanding why some company stories land and others disappear, and knowing how to capture that story in a way that feels real. Frank and Dash have been doing this work separately for years. This is what happens when you combine it.
Frank Denbow
Founder
Ex-Microsoft. Has assisted 250+ startups in product marketing. Over the past year, Frank reviewed over 300 company websites on video -- separating the best from the rest, and documenting exactly why the top performers win. What he found: the ones with real customer voices, in every format, convert measurably better. Every single time.
That obsession with the voice of the customer is what Bigup is built on.
Background: First Startup Evangelist at Microsoft · 250+ startups advised · 300+ websites reviewed · Founder, Goated Guild · Founder, Ballers (realballers.com)
Dash Barber
Creative Director
Creative Director of over 250 videos for paid media, social, and TV advertising. Has worked with Microsoft, Amazon, and Walmart. Dash brings commercial filmmaking craft to the world of B2B -- so your case studies don't just inform, they move people. He understands what makes someone stop scrolling, and he builds stories around that.
Background: 250+ videos produced · Microsoft · Amazon · Walmart · Paid media, social, TV
Built for volume. Priced for startups.
Starter
Up to 5 case studies per month, fully automated. Bigup handles the customer interview flow, pulls out the key moments, and delivers every format -- video cuts, written case study, pull-quotes -- ready to deploy.
Includes:
- Up to 5 case studies/month
- Video cuts for social and homepage
- Written case study output
- Testimonial pull-quotes
- Sales enablement library
Pro
Everything in Starter, plus human review of all case study materials and a strategy layer from our team. We look at what you're capturing, how it's landing, and how to deploy it for maximum impact across your marketing and sales motion.
Includes:
- Everything in Starter
- Human review of all case study materials
- Strategy session on deployment and targeting
- Guidance on paid ad creative and sales follow-up use
Ready to let your customers do the talking?
Get started in minutes. Your first case study could be live this week.
Start free
Don't take our word for it.
"The quality of the work has been phenomenal, and the whole process was really well organized and communicated, with clear timeline and deliverables. We came out of the process understanding our customers more deeply, and with an updated homepage that much better communicated our value proposition to them."
Ben Dowling
Founder, IPInfo
100 billion API requests per month. We built out their first large case study (Bupa).
"Frank has been amazing in consulting with us on product opportunities and UX. Super thankful for his insights and definitely recommend him for anyone looking to build great experiences for their customers."
Walker Williams
Founder, Teespring & Fourthwall
Teespring did over $300M in revenue.
"Frank is a relentless creator and curator of community. Few people understand product and design as well as Frank. He elevates all the environments he enters and gives extremely honest feedback. Frank is extremely generous with his network and always seems to know someone who can help you reach the next milestone."
Devin Baptiste
Founder, GroupRaise
Works directly with Krispy Kreme and Sam's Club across 100k+ restaurants.
"Frank is incredibly smart and has real value-producing skills in creating technology and business from the ground up. He can get his hands dirty, or give you the high-level strategic view. Probably his strongest asset is his desire to be successful -- he has been relentless in his pursuit of innovation."
Matt Humphrey
Founder, Homerun.com ($100M acquisition) and LendingHome (now Kiavi, $23B in loans)
"Frank is a godsend. In the span of a month, he's provided more value to our startup in product, marketing, and UX than we could've ever expected. He genuinely puts his heart and soul into every piece of work he does."
Dawson Chen
CEO, Martin (YC S23)